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“Brand consistency is the pattern of expression that affects what people think about your company. The more consistent your messaging, the more consistent your branding — whether via words, design, offerings or perspective. Your brand should build awareness and develop trust and loyalty with customers.”

We start every project with research. It’s important to us that we reach out the right people to understand the entire business organization’s needs and that we have a clear definition of the problems at hand. Over the course of several interviews it was important that we were able to simply and clearly communicate who the company is and the clear value of their unique solution. Not only did the site need a visual refresh, their marketing communications needed to be revamped as well. In tandem with our efforts on the site, marketing was in the middle of restructuring how they presented, communicated and sold their products. Alignment and coordination with multiple teams was vital to our success.

We start every project with research. It’s important to us that we reach out the right people to understand the entire business organization’s needs and that we have a clear definition of the problems at hand. Over the course of several interviews it was important that we were able to simply and clearly communicate who the company is and the clear value of their unique solution. Not only did the site need a visual refresh, their marketing communications needed to be revamped as well. In tandem with our efforts on the site, marketing was in the middle of restructuring how they presented, communicated and sold their products. Alignment and coordination with multiple teams was vital to our success.

We start every project with research. It’s important to us that we reach out the right people to understand the entire business organization’s needs and that we have a clear definition of the problems at hand. Over the course of several interviews it was important that we were able to simply and clearly communicate who the company is and the clear value of their unique solution. Not only did the site need a visual refresh, their marketing communications needed to be revamped as well. In tandem with our efforts on the site, marketing was in the middle of restructuring how they presented, communicated and sold their products. Alignment and coordination with multiple teams was vital to our success.